Paramour Coffee: Social Media Management
COVID-19 Frontline Worker Campaign
Pay It Forward MHK was a campaign we created for our client Paramour Coffee to give back to the community by providing delivery of coffee and pastries to frontline workers.
We designed a logo for the campaign, promoted it on social media, created videography and photography for the campaign, and designed a Shopify page for customers to order.
Event Planning and Promotion
We partnered with Paramour Coffee to create brand awareness and increase sales through social media.
We work on the overall branding of the specialty coffee shop from graphic design, photography, and videography.
Paramour Coffee opened up a second location in Manhattan and the marketing challenge was getting people in the community, particularly those who live nearby, to know about Paramour. We designed direct mail postcards and regular events to help bring people into the shop.
We created a series of events called “Mom’s Coffee Break.” The first event brought in over 150 moms and kids into Paramour on a mid-morning weekday and introduced Paramour Coffee to many new customers.
Instagram Management
Photography, strategy, planning, scheduling, posting and community management.
Visit Paramour Coffee’s Instagram account.