Midwest Barber College Rebrand + Social Media Management
Brand Identity, Visual Content Marketing, Social Media Advertising & PR
Midwest Barber College is one of the most experienced barber colleges in the State of Kansas. After a decade in business, new ownership, gaining national accreditation, new financial aid options, it was time for the college to upgrade its brand identity.
MBC partnered with SEG Media to refresh its logo, branding materials, signage, website, social media presence, public relations, Facebook ads, and overall marketing and communications.
Modern and clean branding, strong visuals, and real testimonials from students and alumni helped to elevate the MBC brand.
Logo Refresh
We refreshed Midwest Barber College’s logo to give them an up-to-date, yet timeless and clean look. The straight razor is an important symbol showcasing the precise art of barbering and also differentiates cosmetologists from barbers as cosmetologists are not licensed to use straight razors, only licensed barbers can.
“I hired Sheila and her team to assist in our re-branding Website, Facebook and Instagram for Midwest Barber College for a 6 months period and decided to keep them longer! I get lots of compliments on our professional posts all through the social Media platform. They’ve gotten us more exposure through TV appearances that has helped our College grow. They have gone above and beyond the contracted services. Really pleased with the services and highly recommend SEG!
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Social Media Content
Facebook Ads
Our Facebook ads contributed to an increase of enrollment at MBC causing the college to offer evening classes permanently since day classes were full due to the increase of students. We set up Facebook lead ads to capture information of prospective students while working with the college to create a sales system and process to convert leads into students. MBC continues to enroll new students every single month.
Testimonial Videos
Media Relations: Red Couch Show WIBW Topeka
Midwest Barber College owners and alumni being interviewed on the Ralph Hipp Red Couch Show on WIBW Topeka television news to promote Holiday Open House Event.
