Brand Identity and Marketing Strategy & Execution
The Brownstone Wedding & Event Venue
Fusing the perfect touches of rustic elegance with the conveniences of modern accommodations, The Brownstone is a premier, one-of-a-kind wedding and event venue in Topeka, Kansas. When Connie and Steve Brown embarked on a journey to renovate a historical 90-year-old barn in Topeka, Kansas, they partnered with SEGC to create a standout brand. We began developing a brand identity inspired by “rustic elegance.” From there, we created a website, photography and visuals and collateral marketing materials.
Our strategic marketing efforts resulted in The Brownstone being booked every weekend for two years by their grand opening date.
Logo design
Inspired by the rustic historical structure of the barn and classic, timeless elegance. From the colors, style, font and artistic outline of the barn, the Brownstone logo was the foundation to building the “rustic elegant” brand.
Website Design
The Brownstone’s responsive website design creates an experience for users to discover all that The Brownstone has to offer for their special day. Featuring strong photography and whitespace, the website was built with user experience in mind.
Video Production
Signage Design
For The Brownstone signage, we kept the design elegant and timeless to create the perfect welcome for The Brownstone guests.
Social Media Content Creation and Management
Before The Brownstone’s Grand Opening we built up their social media presence to over 1.3k fans just on Facebook. Part of The Brownstone’s social media strategy was to take the community on a journey through the renovation of the historic barn. Through photography and video we connected with people to show the extensive renovation and restoration of the barn to create The Brownstone.
Brand Identity Graphic Design
The Brownstone’s printed brand materials were designed to be classic and timeless. We featured the Brownstone’s signature brick red color paired with stunning photography.
In their own words
“At the Brownstone, we are unbelievably proud of our brand which would not have been a reality without Sheila. The thought, time, creativity, iterations, and patience that Sheila showed throughout the process was unmatched. As entrepreneurs, we did not know exactly what all we were getting into and Sheila helped us build a company vision from scratch. We worked with her and her team to create a color pallet, logo, signage, marketing materials, social media presence and website. From staged photoshoots to personalized blogs, the amount of passion and attention to detail that Sheila showed for her work is incredible. Every piece of work was professional and captured the brand image and style that we wanted for our company. One of our videos has over 23k views and counting which is more than we could have ever imagined. Sheila has helped us create momentum and a presence in not only our community but many states beyond. We attribute much of our booking success to the connection that we have made online through Sheila’s help and are excited to see the continued success.”
Media Relations
Our goal was to create brand awareness for the Brownstone through social media, word-of-mouth, community outreach and public relations. We were able to gain media coverage for the Brownstone from The Topeka-Capital Journal, WIBW and KSNT News.
