Event Planning and Promotion
We partner with Paramour Coffee to create brand awareness and increase sales through social media.
We work on the overall branding of the speciality coffee shop from graphic design, photography and videography.
Paramour Coffee opened up a second location in Manhattan and the marketing challenge was getting people in the community, particularly those who live nearby, to know about Paramour. We designed direct mail postcards and regular events to help bring people into the shop.
We created a series of events called “Mom’s Coffee Break.” The first event brought in over 150 moms and kids into Paramour on a mid-morning weekday and introduced Paramour Coffee to many new customers.