Riley County Health Department: Social Media Strategy, Training & DEI Consulting

Riley County Health Department hired SEG Media Collective to partner on an omni-channel strategy to better reach the underrepresented and underserved population through their health communications including social media, web, and in-person event opportunities.

After several interviews with key staff and health educators, combing through survey results, demographic studies and case studies from various local and state health department communications we crafted a custom strategy to fit the needs of RCHD.

Social Media Branding

Social Media Consulting & Training

SEG Media Collective delivered strategy, three trainings to RCHD staff to help them think differently on how to engage their target audiences on social media and actionable steps, specifically on COVID-19 procedures, vaccines, Women Infant & Children and general services, plus editable social media graphic templates for the department to use.