Facebook Live video gives the ability to create an intimate, authentic connection with your audience. It humanizes and personalizes your brand.
With decreasing organic Facebook reach, priority is being given to brands who take advantage of Facebook live video. It’s no wonder why more brands are tapping into the power of Facebook Live to reach their ideal audience.
So how do you make the most out of your Facebook live broadcasts? I’m glad you asked!
First things first! What should your live broadcast be about? Always make sure your content is entertaining, informative or inspiring.
Consider if you would watch the video you are streaming? Does it add value to your followers? Is it inspiring or informative?
A few Facebook Live broadcast ideas:
Product Launch – Show a new product on Facebook Live first before anywhere else.
Give a Tutorial – A tutorial can increase your value as an expert and add value to your fans.
Share a Live Event – At a concert, workshop, art show or an event for your company, go Live for 10 -15 minutes to show the live event.
Show and Tell Tour- Show off your office space or behind-the-scenes at an event.
Host a Live Interview – Either schedule a time to interview someone of influence to your audience or ask a person at an event if you can ask them a few questions via Facebook Live.
Host a Live Q & A – Let your fans ask you questions about a particular topic.
Show your Process – If you create jewelry, paint, hand letter or dance, you can show your creative process through Facebook live.
Here’s an example of Facebook Live video we created for our client, Flint Hills Family Chiropractic, LLC.
During the live broadcast:
Make sure to engage with live viewers. Call them out by name and answer their questions. A good rule of thumb is to stay on the live broadcast for at least 10 minutes so Facebook can help you to build an audience.
One more tip! If you are a little nervous about going live for the first time, you can practice by selecting “Only Me” for your live audience. The broadcast will only be available to you and no one will see! It is a great way to practice. You can also broadcast to just one or two people.
I’ve gathered Facebook Live best practices for you to use before and after you ‘Go Live.’